Evaluating Business Design
As with any design process, business design creates a multitude of possibilities that you will have to choose between sooner or later. Unfortunately, the iterative selection in the usual design process costs too much time at a certain number of variants. In business design, however, time is always an issue. So at the end of 2018, my colleagues and I developed a reliable list of questions that speeded up the decision-making process and reduced the risk of taking the wrong path. In addition, the questionnaire opens up the possibility of including important social issues directly into the design 🤯
New Innovation Sweet Spot
How bad do they want it?
This is where you record how well the idea is received by your customers. The more accurately the offer is tailored to the needs of the customer, the better. If there are too many competitors, this reduces the desire for a particular solution. Market adaptation provides information on how quickly a product can spread.
Product Market Fit – Does my product fit to the target group?
Benchmarks – Are there competitors that offer similar values?
Market Adaptation – How long would it take to win the early majority?
Initial Invest – How much money do I need to kickstart the solution?
Time to Market/Realisability – How long will it take to enter the market?
Scalabilty – How well can the solution be scaled? From easy entry to the big goal!
Target Group Size – How many potential customers are out there?
Turnover – How much money can we generate?
Strategic Fit – Does this solution fit to my brand, my general strategy and goals?
Social Contribution – How does my solution contribute to social objectives?
Environmental Contribution – How does my solution affect the environment?
Innovation – How new is this solution?
🙋♀️ One more thing!
Intuition and Preference – How is your gut feeling about this product?